Many Cambodian businesses and organisations now have websites. But often the popularity of your site depends entirely on how much Google loves you. Luckily, we can use some simple tools to help improve your ranking in google searches and get more people to see your site.
What tools can help?
Google lets you explore popular search queries for different locations and different dates/times using Google Trends. Here they store information over a long period of time, to help you work out what kind of things people want to find online. You can then make sure these words are included in your website to improve its visibility. Many other factors influence your position on google, but this one is significant.
For example, if you manage a KTV website, you might be interested to see what terms are more popular for this area…
For example, if you manage a KTV website, you might be interested to see what terms are more popular for this area…
If you click the link to see the full report, you will notice that “ktv” is searched so little that it’s not even visible in the graph! If your website describes itself as “fun KTV!” then you will be much less visible than somebody else that says “Bar food and karaoke!” Both of these websites offer a similar service, and describe their product, but one will be visited more often through Google searches.
Keeping track of it all
As well as showing how much people search for a particular word, google trends can suggest similar search words, and tell you which ones are most popular, and in what areas. It can even send you alerts when new terms or trends appear, so that you can adjust your website to take account of it. On this site, we host an SEO page which tracks popular keywords and suggest new ones in our area of expertise, specifically for Cambodia. You can build your own page to do this by embedding Google Trends scripts in the page. Just click the </> button on the bottom right of the graph to get the <script>, and place it on your page. They look like this:
1 2 3 4 5 6 7 |
<script type="text/javascript" src="//www.google.com/trends/embed.js?hl=en-US&q=%22ktv%22, +karaoke,+bar,+fun,+food&geo=KH &date=5/2013+25m&cmpt=q&tz&tz &content=1&cid=TIMESERIES_GRAPH_AVERAGES_CHART &export=5&w=65000&h=330"> </script> |
Tips and tricks to improve it
Regularly reviewing your keywords will keep you near the top. Websites that update their content, keep a sitemap.xml file, and have lots of ‘friends’ (other sites that link to you) are more likely to be popular. The simplest trick of all is to make sure that your website is easy to use and good to look at - new visitors are more likely to stay, return, buy products and recommend it to others.
Discover more at colab/hackerspace for free. Just tell us what you’re interested in and when, and we’ll try to accommodate you.
Get personal tuition to learn programming, SEO, and other related subjects from STEM Phnom Penh. Fantastic tuition - fair price.