SEO tracker - use Google Trends to watch keywords
"Code" is a really popular search term, but...it's not relevant to coding or programming. As you can see from the tables below, everyone is looking for postal codes and mobile phone codes
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As we're trying to describe a service, we would get better search visibility by calling ourselves a 'school' than a 'tutor'. But, you must be honest with what you're offering. If you think people searching for a school might be interested in a tutor, then go ahead. Otherwise, think of another, better search term.